educating the young
The main corporate social responsibility and sponsorship areas of K&H Group have remained unchanged for years. One of these sponsorship areas is financial education, which has been a key priority for the Group for a long time.
There are more than 1.1 million students in primary and secondary education in Hungary. As they will be the adult generation of tomorrow, the grown-ups of today have a responsibility and duty to educate and prepare them for the future. In order to share in this responsibility, K&H Group created its K&H Ready, steady, money! financial competition in 2010, where students can learn through play how to navigate the world of innovative finances and test their skills through teamwork, while gaining valuable experience already in the preparations stage.
In line with the digitalisation efforts of K&H Group, the competition has been moved to an innovative online platform developed in-house, which offers participants a fast, simple and exciting experience.
Young people can learn effortlessly about the world of finances using the competition material as well as the vigyázz#KáPé vlog and mobile app, which was created in 2018 in line with their learning and media consumption habits. The learning material is available to all free of charge on the competition website. Teams reaching the semi-finals also have the opportunity to participate in a bank branch mentoring scheme. This involves the students visiting a K&H branch where employees help the children with their further preparations.
Year after year, the competition attracts considerable interest. The number of participants has grown thirtyfold since the first school year in 2010/2011. In the academic year lasting from September 2022 to June 2023, nine thousand young people competed to test their knowledge. Over the course of the last thirteen years, teams representing 1900 schools from 800 towns and villages have competed, as a result of which nearly 80,000 students have gained practical financial knowledge they can use in real life