performing arts

One of the key areas of K&H Bank’s sponsoring strategy is to provide assistance for outstanding performing arts productions and culture.

K&H, Bank of the Sziget Fesztivál

K&H has been the Bank of the Sziget Festival since 2005. As the financial service provider of one of Europe’s largest cultural festivals, K&H has been contributing year after year to the success of the Sziget Festival with its temporary bank branches providing comprehensive banking services, the operation of on-site ATMs and the organisation of sports and other games helping smart decisions. K&H decided to sponsor the Sziget Festival because this event covers several areas that are part of the Bank’s existing sponsorship strategy, such as performing arts and sports, and because the values of the two brands are in line with one another, i.e., both are dynamic, energetic and modern.

In 2005, when K&H Bank first joined the ranks of the sponsors of the Sziget Festival, it organised the ‘K&H royal games’, and in the years thereafter, on the ‘K&H Island of smart decisions’ it created a similarly wonderful games and sports venue on its large site covering several hundreds of square metres.

In 2007, the K&H roller dance, as the Sziget’s first and only roller skating rink was a real novelty for the lovers of dance and movement. The K&H roller dance – besides the appreciation of the public – was also awarded the professional prize titled ‘Golden lollipop 2007’ of the IN-STORE marketing professional magazine in the ‘Best innovation’ category. In this individual rink, 12 renowned stars known from the television and the radio - such as Linda Zimányi, Attila Müller and Ferenc Rippel - measured their roller skating skills and participated in the playful competition.

In 2008, K&H also brought the Beijing Olympics to Sziget Festival along with its good atmosphere! Thanks to K&H’s commitment towards sports, the island’s inhabitants had the opportunity to follow the sporting event between August 13 and 18 in front of a huge screen, on a real Olympic venue.

The Bank of Sziget Festival was welcoming visitors at its K&H advisory point, where everyone could choose their preferred concerts from the Sziget programme offer. The visitors had a chance to consult the events of the day on a huge screen, and view live broadcast from various stages, gain insight into the backstage of Sziget and compile their own programme schedule with the help of advisors.

During the time of the Sziget Festival, K&H was also providing comprehensive banking and financial services on the Hajógyári Island with its 10 ATMs available 24 hours a day and its on-site bank branch open from 10 a.m. to 6 p.m. for those visiting the concerts.

In addition to the financial services and various other activities, K&H has constantly been present in the Island’s sports life, as, by sponsoring the K&H Sports Island, it has offered sporting opportunities and recreational programmes to the islanders wishing to recharge their batteries.

 

K&H TeleCenter: 
(06 1/20/30/70) 335 3355

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